To reinterpret hospital spaces within Juliana Children’s Hospital, one of the largest pediatric hospitals in The Netherlands, MVSA Architects (consortium VolkerWesselsHaga) and design studio Tinker Imagineers were brought in to steer the interior design of the hospital towards a new direction. For the key spaces, MVSA employed patient-centered Planetree design concepts including natural light, ease of orientation and a welcoming, hospitality-oriented ethos, while Tinker Imagineers was contracted to add an experiential layer to the existing clinical design.
A fun “adventure journey” approach was created by Tinker Imaginners as a way to alleviate the stress of being in a hospital – for both the children and their parents. Throughout the hospital, there are a myriad of games, play sets, interactives, drawings and puppets installed to surprise, distract or relax the children. These elements are connected in such a way they provide a storyline that parents and nurses can used to tell their kids a story. All these effects are part of Tinker Imagineer’s experiential design to create a friendlier environment within a hospital setting.
With the child in mind, Tinker Imagineers mapped out the young patient’s journey in the hospital to find ways to create a better experience for him or her. For instance, in the Operating Room area, the firm’s 3D designer was transported through the corridor and sluice in a hospital bed to investigate what kind of distraction is needed (intensity, with sound or not, what side of the room, stage of interaction, etc.).
To make things even more colourful for children, the designers have also created five characters (Hug, Happy, Fold, C-bot and Vizzle) as the main ‘actors’ in the experience.
“Knuf, Blijf, Vouw, C-bot and Vizzel: five little buddies to comfort you, distract you and make you laugh and to take you to the magical world of sun, sea and sand. After all, visiting the hospital is quite an experience for children,” say the designers. “They are all over the new Juliana Children’s Hospital in The Hague – on 4,000 m2 of unique graphic wallpaper covering the walls of corridors, waiting areas, treatment rooms and patient rooms. In the lift, you will see animations through the porthole, telling you whether you are underwater, on the beach or in the air. They even come to life in the corridor of the OR, where they accompany you all the way to the operating room. And when you wake up, you’ll find them at your bed.”
Tinker Imagineers was the overall winner of the SBID International Design Awards 2015 for the experiential design at Juliana Children’s Hospital. “A great surprise”, according to Tinker Imagineers’ partner/director Stan Boshouwers. “International recognition on this scale for a meaningful and experimental project such as the Juliana Children’s Hospital feels very special. We hope to set a trend to improve healthcare design with creative technology and storytelling.”
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