The campaign is driven to establish Beko as a consumer centric brand that supports real people’s needs every single day, through a wide range of clever products and shows how people can rely on Beko as their everyday partner. Beko has gained global demand momentum with the brand campaign and has been making brand impressions with its four-year deal as the ‘Official Premium Partner’ of the football club, FC Barcelona, at the start of the 2014/15 football season that runs through until the end of 2017/18 season.
Arising from this deal, Beko had launched “The Official Partner of Play” campaign, as an extension of Beko’s long-term positioning as the ‘Official Partner of the Everyday’.
Beko’s campaign includes Corporate Social Responsibility activities such as the support for FutbolNet as “The Official Partner of Play”. FutbolNet is a scheme for 10 to 16-year-olds run by the FC Barcelona Foundation, which works with schools and youth groups in Catalan areas to use football as a tool to promote values such as self-confidence, respect and a sense of responsibility.
Beko organised a “Chance to Play” surprise training session with Lionel Messi, Gerard Piqué and Arda Turan for 10 children from a school in Barcelona. The children were taken by bus to a surprise location, the FC Barcelona training ground, for a special coaching session.
Tülin Karabük, Global Beko CMO, said “Everyone deserves to have time to play in their lives, but for some people this is not always possible. For the children at the school, football and FC Barcelona means everything to them, so Beko teamed up with the club to give the kids the dream day of play at FC Barcelona’s training ground and the surprise of their lives from Lionel Messi, Gerard Piqué and Arda Turan. We also left a legacy for the school by creating a new-look workspace complete with new Beko appliances.”
Jordi Cardoner, FC Barcelona First Vice Chairman, said: “Working with Beko on this brilliant surprise for the children has been a great experience and we would like to thank Beko for their continued support of the club, the FCB Foundation and FutbolNet.”
Watch ‘Chance to Play’ here with FC Barcelona.
About Beko
Beko is the leading home appliance brand in Europe, owned by the Arcelik Group, a company under Koc Holdings. Recent global expansion activities include establishing a production facility in Thailand and adding a new office in Malaysia, along with offices in Thailand and Vietnam, bringing the number of sales & marketing offices up to 28, globally. Koc Holdings is a Fortune 500 company and Turkey’s largest industrial conglomerate.
Guilio Ambrosi, Regional Director of Asia Pacific, said “Beko has been a brand of choice worldwide for top performance and premium quality, which makes a real difference to our customers’ lives. The establishment of Beko’s office in Malaysia signifies our commitment to deliver more of our product ranges and service offerings for the Malaysia market. The local operation will allow us to formulate product offering strategy that can meet the needs of consumers in Malaysia and kick-start brand experiential activations. We are here to provide the local market and the homes in Malaysia with more appealing home appliance choices with the flair of European quality.”
Beko has 60 years of history. Its products are retailed in more than 130 countries as the brand preference for home appliances of 440 million customers worldwide. The brand supports its global market with 28 sales and offices around the world, 15 production plants across 6 countries in Turkey, Romania, Russia, China, South Africa and Thailand, and 3 R&D centers in Turkey, UK (Cambridge) and Taiwan. In Malaysia, Beko is distributed via over 400 channels, including mass merchandisers, kitchen specialists and other independent channels. For more information, please logon to www.beko-my.com or join Beko facebook community at http://ift.tt/2aHD5ZC.
The post Beko: “Official Partner Of The Everyday” Campaign appeared first on Malaysia Interior Design, Home-living Magazine.
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