The 38th China International Furniture Fair (Shanghai)

Image: CIFF 2014

Autumn is the season for harvest. In September, the 38th China International Furniture Fair (Shanghai) is going to be held in Hongqiao in Shanghai, the largest, most active and influential economic centre in China. CIFF will be fully upgraded to build a trading platform across the entire industry chain. It embodies the functions of fashion release, channel maintenance, industry exchange and design promotion, offering excellent service and rewarding experience to exhibitors and visitors.

Image: CIFF 2014

With a scale of 400,000 square meters, the 38th  CIFF Shanghai will take place at National Exhibition & Convention Center (Shanghai) (“NECC”) in Hongqiao on September 7-10, 2016, covering the themes of Modern Home Furniture, Classical Home Furniture, Outdoor & Leisure, Homedecor & Hometextile, Commercial Office and Hotel Furniture, Furniture Machinery & Furniture Raw Materials as well as International Furniture Hall and Design Hall. Based in the Yangtze River Delta, CIFF Shanghai radiates its influence across China and the whole world. The 38 th  CIFF (Shanghai) is expected to gather about 2,000 top brands from home and abroad and present a great feast of home furnishings.

Image: CIFF 2014

A Spectacular Stage for International Brands

National Pavilions from countries including Turkey, Malaysia, Thailand and Korea will showcase their products in CIFF. Oversea top brands from all around the world will gather together, such as Ashley, Lifestyle, Global Views and Uttermost from America, Chateau D’Ax, BIESSE, SCM and CEFLA from Italy, HOMAG from Germany, Beard, Boori and Lounge Innovation from Australia, HTL from Singapore, MANWAH from Hong Kong, China, White Feathers from Malaysia, and enterprises from countries and regions like France, Denmark, Korea, Thailand, Vietnam, South Africa and Taiwan China.

Customization and Intelligence Lead Industrial Trend

Image: CIFF 2014

Customization

Under an overall slowdown of industry growth, customized furniture is growing against difficulties with great development potential. As a trend setter, CIFF connects the whole industry chain for customized furniture. Customized products in CIFF will better satisfy personalized and diversified market demand, showing uniqueness and personality. From interior to outdoor life, from whole-room furniture to overall soft furnishings, from home to office and hotel furniture, from production equipment to raw material, customized furniture can be seen everywhere in CIFF, offering a new interpretation of customization.

Image: CIFF 2014

Smart Furniture

As a weather vane of the home industry, CIFF devotes itself to providing a platform of display, communication and development for internet and smart home, as well as traditional enterprises and intelligent home. Traditional home enterprises are competing to enter the smart home market; well-known office furniture enterprises present smart customization by integrating office furniture products, letting customers experience a new life of modern technology; manufacturers of furniture production equipment also adopt new production model by using machines instead of manual work, transforming from traditional to modern digital production.

See you in Hongqiao in September 2016! You deserve a brand new and better CIFF.

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