The Department of International Trade Promotion combined the strength of the Thai Lifestyle Products Federation and the Designs and Objects Association, attracting over 60,000 buyers worldwide to participate in the lifestyle products export trade negotiations at the BIG + BIH event during the 19th – 23rd October 2016.
Generating sales exceeding 1,500 million baht, Thailand’s’ creative economy thrived, where every square meter of the event displayed creativity in response to the Creative Thailand event hosted at the same time.
Held at the Bangkok International Trade and Exhibition Centre, it is the largest international lifestyle products trade negotiation platform in ASEAN. BIG + BIH, in its 42nd year, gathered over 500 companies and 1,300 booths, exhibiting achievements with outstanding design, creativity and quality over an area of more than 40,000 square metres.
Organised under the concept of ASEAN Life + Style, it reinforces Thailand’s outstanding significance as a hub for trade and lifestyle products with ASEAN quality in addition to supporting the ASEAN Economic Community as a single market.
In addition to outstanding goods, BIG + BIH October 2016 also hosted exhibits of model achievements in creativity which, apart from building inspiration to be built or expanded upon to start up new businesses, will also stress the topic of creative products for Creative Thailand.
Exhibitions and model achievements in creativity hosted at BIG + BIH October 2016 composed of I+D Style Café + DEWA, a model new-age café decorated with innovative products aimed at environmental conservation and use of agricultural by-products; Big Toy Design Innovation, a model toy product developed in the Big Toy Design Innovation 2016 Project; Demark, an outstanding design achievement awarded to Thai products with excellent design (DeMark) and G-mark; Top of OTOP, a variety of top OTOP products made from natural raw materials; Pet Parade, an innovative product to meet pet lovers’ needs; Thai Wellness, Thai-style healthcare and service businesses involving healthcare for senior adults; CLMVT, handcrafted goods from Cambodia, Laos, Myanmar, Vietnam and Thailand; Designer of the Year, achievements of designers awarded under the Designer of the Year Project; and Mc Smart with artistic achievements, design and fashion work from jeans and scrap Mc jeans production materials.
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